If you can’t beat ’em, join ’em, the saying goes. Bill Leivers, the manager who took Cambridge United into the Football League, adapted the adage to ‘if you can’t beat ’em, sign ’em’ as he assembled the side that won back-to-back Southern League titles in 1969 and 1970.
Chelmsford City’s championship-winning side of 1967/68 contained many good players, but four of them – striking double act Tony Butcher and Bill Cassidy, centre half Terry Eades and scintillating winger Peter Leggett – were outstanding. So, in one of the most astute managerial moves in United’s history, Leivers persuaded them to fight for the amber and black cause.
The U’s looked like a good side before the arrival of the Chelmsford Four. After it, they had the look of title winners.
First Claret to join the Leivers revolution, in October 1968, was Scottish hitman Cassidy who, having notched 29 goals in Chelmsford’s league-winning season, had spent the summer in the States with the Detroit Cougars. Driving to his Essex home, Leivers persuaded King Cass to jump in his car and follow him back to Cambridge.
Next to arrive, just two days later, was Butcher, Chelmsford’s record goalscorer, for a fee of less than £500. ‘This should solve our failure to score goals,’ observed Leivers.
The others were a little slower to follow. Leggett, hailed as the non-League George Best, signed in March 1969 for an undisclosed fee and a couple of days later Eades followed him to Newmarket Road, the U’s handing over a cheque for £2,500 in return.
‘This finishes my shopping at Chelmsford,’ said Leivers. His spree had laid the foundations for the next stage in United’s rapid evolution, from Cambridgeshire League minnows in the 1940s to Football League members in 1970.
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